Organised by the Fresh Produce Consortium, (www.freshproduce.org.uk), Eat in Colour is a PR campaign launched in Jan 2007 which aims to use the vivid colours of fruit and vegetables to appeal to consumers.
The 3 year campaign is supported by the major UK retailers, wholesalers and fruit and veg suppliers, and will include roadshows travelling the country to re-introduce the great taste and simplicity of fruit and veg to people as they go about their everyday lives.
The superb Eat in Colours website includes features such as an A-Z of tips and advice on enjoying fruit and veg, and excellent recipe suggestions promoting fruit and vegetables as an easy and enjoyable route to great tasting, healthy food. The Eat in Colour campaign is a celebration of the wonderful range of fruit and vegetables available to shoppers.