The Life of a Strawberry

Stage 1

Young plants are brought by the grower from a propagator. They are planted in the spring, on raised soil beds covered in polythene.

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Stage 2

Little plants grow fast when they have good light levels and enough water and nutrients. The polythene prevents weed growth.

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Stage 3

Flowers appear on the plants and are pollinated by bees.

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Stage 4

Polythene tunnels provide protection from the weather. Excessive wind, rain and sunshine can easily damage the plants.

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Stage 5

Developing fruits are green when immature and turn red when ripe and ready for picking.

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Stage 6

The berries have grown big and juicy and are now ready to be harvested.

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Stage 7

The berries are gently hand-picked from the plant and put into punnets.

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Stage 8

Trays of berries are transported to the packhouse.

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Stage 9

At the time of picking, berries are at field temperature. They must be cooled to preserve their life.

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Stage 10

The punnets are weighed and labelled in a chilled packhouse.

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Stage 11

The berries are packed in plastic trays and stacked on pallets, ready for their refridgerated journey to the supermarket depot.

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Stage 12

The depot allocates the strawberries to each store in the area.

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Stage 13

The strawberries arrive fresh at the store.

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Stage 14

About 24 hours ago, these strawberries were still attached to the plant in the field!

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Stage 15

Delicious fresh strawberries ready to eat!

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Discover how other berries get from the field, to your fork.

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About our berries

British-grown berries account for a large percentage of the total volume of berries bought by consumers each year.

BerryWorld also sources a wide range of soft fruits for the UK market from across the globe.

Innovation

Information about our breeding programmes and new product development.