New Product Development
The development of new berry products is important to us, and offers our customers a wide range of choice. BerryWorld have created mixed berry packs containing different combinations of fresh berries, and prepared packs which are washed and ready to eat. We carry out regular consumer research to find out what people think about our existing products, ranges, and packaging, and potential new packs. The feedback we obtain is crucial in guiding us when we consider new products.
We have a dedicated team working on new product development, which encompasses the following:
New pack formats
BerryWorld lead the industry, offering the widest selection of pack types including many bespoke versions we have designed for individual customers. Mixed berry packs are becoming more popular and represent good value for those wanting a selection of different berry types.
BerryWorld has recently made the exciting move into the prepared berry market. Using our expertise in fruit selection to identify the best varieties for taste and undergoing the washing process; we are able to offer all year round berry packs that can be consumed on the go, yet still offer the very best eating experience. Currently supplied to top retailers, these packs are enjoyed by many and commonly purchased for breakfast, lunch and evening time meals. In addition we are able to add non-fruit compliment's to these packs to make them more fun, including strawberries with cream or chocolate sauce.